Mitch Lasky of the former JAMDAT, now "The New" EA mobile, gave a great
talk about where we are and where we might be going. His first
appearance since the EA acquisition of JAMDAT, Mitch gave a vision for
the future of the mobile industry.
He labeled the IP rush of the last year by mobile firms as leaving everyone with a "Brand Hangover". To many people grabbing overvalued IP, and then struggling to work with it or resell it.
Within 6 years JAMDAT went from 0 to 684,000,000 in value. An amazing feat, but leaves one asking why? Why did EA purchase JAMDAT for almost 5 times as much as the Maxis purchase?
• 9 consecutive Quarters of GAPP Profitability
• Experience Mobile Management Team
• Mobile Market Dominance
• 17 more years of the Tetris License
• A portfolio of successful gaming IP
What's in the works now that the marriage has been consummated?
• Doubling R&D spending for the next year
• Acting as a primary business unit within EA
• 58,000 SKUs in 12 months
• A Mandate to Innovate
He believes that this new venture is just the thing the industry needs to really develop the market. What can we look for in the near future for the industry?
• Stable Business Models
• Friendly easy-to-use e-commerce
• Quality Control
He labeled the IP rush of the last year by mobile firms as leaving everyone with a "Brand Hangover". To many people grabbing overvalued IP, and then struggling to work with it or resell it.
Within 6 years JAMDAT went from 0 to 684,000,000 in value. An amazing feat, but leaves one asking why? Why did EA purchase JAMDAT for almost 5 times as much as the Maxis purchase?
• 9 consecutive Quarters of GAPP Profitability
• Experience Mobile Management Team
• Mobile Market Dominance
• 17 more years of the Tetris License
• A portfolio of successful gaming IP
What's in the works now that the marriage has been consummated?
• Doubling R&D spending for the next year
• Acting as a primary business unit within EA
• 58,000 SKUs in 12 months
• A Mandate to Innovate
He believes that this new venture is just the thing the industry needs to really develop the market. What can we look for in the near future for the industry?
• Stable Business Models
• Friendly easy-to-use e-commerce
• Quality Control
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